Self promotion evaluation
Within self promotion I had to look at all the different ways in which I could promote myself in a business I looked at such things as leaflets, bill-boards, shopping bags and office items such as pens and mugs. I also found that making my own website and logo would help a lot as a lot of people go onto the websites to see your work and also if you had a logo it would help people to recognise your work. So altogether I found that by promoting your work you are more likely to sell the things that you want as people will see your logo and even some of your images, so it is very important to promote your business to get your business going.
For self promotion I decided to buy a CD and to put my images on as this would be a great way to show my work. I would put this on a slide show in the store so that people would be able to see some of my images and what I’m like as a photographer. This would be a good way to promote as it is really cheap to buy the Cd's and then to simply put your own images on them as the Cd's only cost me about £1.49. I also bought a pen as I thought that this was cheap and thus you could give them to people if they spend money in your shop or have a stamp card so that if they collect about 5 – 10 stamps then they would get something free or a discount on their next order. This would help as you could give people who work in the office a pen and then other people would be able to see it. The same with a mug with my brand on it, but perhaps this would be better as then it would be bigger and more people would see it. However a pen would only cost around the £2 region and thus quite cheap to produce and wouldn’t make you lose out on anything. I also bought some business cards which I think are really important as you could very easily give them out to many people and they are really cheap to print at about £4 and you could make your own designs on the cards. And for 250 cards I think that this is a very good and cheap option, also you could give your business cards to anyone to look at or use (teenagers, adults). I also think that using letterheads is a good idea as you could send someone a letter such as a confirmation letter for an order and then others may see the letter. Also this wouldn’t cost you a lot and more people would feel appreciated.
In conclusion I have found that by promoting your work you can sell a lot more as a lot of other people could see your work the more items you made for people to use. So I think that self promotion is a very important factor in a business. Also in order to improve my work I would make a letterhead so that I could send people letters o bills or current offers on products. Also I would have someone stand and show my images on a small stall wearing a T-shirt with my logo on so that people will see it, especially in a place like Medowhall or Sheffiald where a lot of people will go. This is something that I think would improve my promotional work as a lot of people will be able to openly see my work and could approach someone on the street/ outside shops and find out more about my photographic work.
